in recent years, with the rapid development of pesticides, pesticide types are also increasing in the. The negative phenomenon of pesticides is becoming more and more serious, in response to this phenomenon of China’s pesticide related departments to make some corresponding measures. The new “advertisement law” as a social concern today formally implemented. New “advertisement law” summarized and absorbed the old “advertisement law” the implementation of many years of practical experience, the original article 49 increased to 75, responded to the hot and difficult issues of social concern, from the point of view of the laws of the state of current advertising management system for the further improvement. Details are as follows: it is reported that new “advertising law” for pesticide advertisement specifically to increase the specific several provisions, these red line can’t step: New Advertising Law Article 21: pesticides, veterinary drugs, feed and feed additives advertising shall not contain the following contents:
(a) said the efficacy and the safety of assertion or guarantee;
(two) the use of scientific research units, academic institutions, technology promotion agencies, industry associations and professionals, the name of the user or image as recommended, proof;
(three) explain the efficiency;
(four) words, language or pictures that violate the safety rules;
The law provides that all pesticides must be truthful and credible, can not be exaggerated or asserted, and the use of associations or experts to conduct publicity endorsements, misleading the use of non safety. Such as the use of this product will be able to increase production, and certain institutions recommend products, such as advertising, there is a violation of the law.
Article 46 of the new advertising method: medical, pharmaceutical, medical equipment, pesticides, veterinary drugs and health food advertising publishing, as well as laws and administrative regulations shall review other advertising shall be before it is released by the relevant departments (hereinafter referred to as the advertisement examination organ) in the advertising content review; not upon examination shall not be released.
The law requires that all pesticide advertisement before release must be after pesticide review agency review and obtain approval of the symbol and then can be released, let advertising in an orderly manner.
Violation of the above provisions, the administrative department for Industry and Commerce shall be ordered to stop advertising and ordered advertisements main within the scope of the corresponding to eliminate the influence, advertising costs more than doubled three times less fine, advertising costs cannot be calculated or is obviously on the low side, 1 00000 yuan but not more than 200000 yuan to a fine; if the circumstances are serious, advertising fees at more than three times less than five times the fine, advertising costs cannot be calculated or is obviously on the low side, impose a fine of not less than 1 million yuan but not more than 200000 yuan can revoke the business license, and the advertisement examination organ to withdraw advertising review group of standard documents, within one year does not accept the advertisement examination application.
At the same time, the new “advertisement law” to the illegal objects were clear, the parties have “responsibility fields”. Designated red after pesticide advertising activities of the parties for their own responsibility fields”. The new advertising method to advertisers, including pesticide management and production enterprises, advertisement release, advertising agents, Advertising Spokesperson, advertising regulatory agencies such as the main types of responsibility defined, advertisers for advertising shall be responsible for the authenticity, advertising, advertising operators, endorsers bear the corresponding legal responsibility. Here to point out is the advertisement designer or creative people in violation of the relevant provisions may have to bear the corresponding legal responsibility. The new “advertisement law” also reiterated the “most” do not use comparative vocabulary.
The new revised “advertisement law” defines all kinds of illegal terms, and clear the illegal object, aggravated the false advertising punishment, increase the cost of illegal. The implementation of the new “advertisement law” should be caused by the pesticide industry enterprises, strengthen the publicity of the internal audit, in accordance with the law of scientific propaganda.