The general office of the State Council recently issued the “implementation of the quality development program 2016 action plan” (hereinafter referred to as the “plan”), made clear the deployment of key work in 2016, stressed the need to improve the quality and efficiency of development as the center, to carry out quality brand promotion action, strengthening the supply side structural reform, promote the construction of power quality.

The “plan” to enhance the power quality and emphasizes the brand promotion. Vigorously improve consumer goods supply special action, organize the implementation of consumer goods quality promotion project. The implementation of high skilled talents in the national revitalization plan, improve their occupation skills and quality accomplishment, the pursuit of quality excellence, shaping the spirit of craftsman. The innovation activities of extensive quality improvement, quality improvement and other forms, quality management method and mode of application of China quality award winners, the implementation of enterprise product and service standards and supervision system of self disclosure statement, create a number of quality safety of agricultural products brand, brand and food inspection and certification of well-known brands.

The “plan” requirements, to optimize the quality and enhance the brand environment. Strengthen the quality improvement of the elimination of backward production capacity and resolve overcapacity. Crack down on illegal acts of piracy according to law and quality, strengthen the quality and safety of agricultural products and refined oil market supervision and law enforcement, to deepen the key areas of food and drug special rectification. Accelerate the important product traceability system, strengthen the whole process of quality and safety management and risk control. To improve the construction of national credit information sharing platform, to accelerate the integration of collection, including product quality, intellectual property, credit information, credit information sharing and exchange implementation. Accelerate the construction of the quality and brand of social governance mechanism, carry out the people’s government at the provincial level assessment of the quality of work, give full play to the supervisory role of the news media publicity.

“Plan” put forward, to foster new advantages of quality and brand competition. To reduce the cost of import and export enterprises, speed up customs clearance speed, accelerate the development of new trade, promote foreign trade advantages into the excellent. Guide the electronic commerce production enterprises to improve production technology, improve the standard execution, thorough investigation of illegal cases of the electricity supplier product quality, promoting e-commerce industry quality upgrade.

The “plan” clearly, to lay a solid foundation for the quality and brand promotion. To improve the quality of the brand support system of laws and regulations, give full play to the role of quality and technical basis of measurement, standards, certification and accreditation and inspection, to strengthen the quality education and culture brand construction.

“Plan” proposed to implement quality and brand promotion project. Start the well-known brands to create a demonstration, brand value evaluation, the implementation of manufacturing innovation center construction, intelligent manufacturing, strong industrial base engineering to carry out the national demonstration city to create a social credit system construction, quality city, national agricultural products quality and safety, quality and safety demonstration area to create activities.